About
HiBO Magazine is Ethiopia’s fresh voice in lifestyle, fashion, entertainment, and health. We are more than just a magazine—we are a platform that celebrates creativity, culture, and innovation while connecting our readers to inspiring stories and modern trends.
Founded and published by Beshatu Tolemariam Multimedia (BTM Ethiopian), HiBO Magazine reflects the dynamic spirit of Ethiopia and the world beyond. Our mission is to inform, inspire, and empower readers through engaging content that bridges local culture with global perspectives.
At HiBO, we believe lifestyle is more than what you wear or where you go—it’s about how you live. That’s why our editorial team curates a diverse mix of features, from the latest in fashion and beauty, to insights on health and wellness, to entertainment and culture that highlight voices shaping today’s world.
Mission
To inform, inspire, and empower our readers by delivering high-quality content on lifestyle, fashion, entertainment, and health—while highlighting Ethiopian talent and bridging local culture with the global stage.
Vision
To become Ethiopia’s leading lifestyle magazine with international influence, recognized for celebrating creativity, shaping trends, and amplifying Ethiopian voices in the global conversation.
Values
- Creativity – Showcasing originality and innovation in everything we do.
- Excellence – Upholding high editorial standards and credibility.
- Culture & Identity – Honoring Ethiopia’s rich heritage while embracing global diversity.
- Empowerment – Inspiring readers to live healthier, stylish, and more meaningful lives.
- Inclusivity – Giving space to diverse voices and perspectives.